Welcome to True Floridian.

Rooted in Florida, Inspiring Generations.

More than an apparel brand, we're a community dedicated to carrying forward the legacy of True Floridians. We share a deep connection to our land, history, and vibrant lifestyle. Our mission is to ignite a passion for Florida's heritage in the hearts of all, especially the next generation.

Every piece of apparel embodies the spirit of being a True Floridian: honoring our ancestors, safeguarding our natural resources, and fostering a sense of responsibility for our communities.

In the tiny hands of our children, the future of Florida unfolds. By teaching them to cherish their roots, protect their environment, and embrace the True Floridian spirit, we ensure the legacy lives on.

We're not just Floridians - we're True Floridians.

- Noelle McIntyre, 3rd Generation True Floridian

True Floridians are not only BORN here, they are raised with a strong connection to their state, characterized by passion, integrity and respect. Respect for others. Respect for traditions and respect for the land.

The term "True Floridian” conjures up a vibrant image, doesn't it? But pinpointing exactly what it means can be as slippery as a gator in the swamp. It's more than just geography; it's a tapestry woven from experiences, attitudes, and a loving respect for its history and environment.

Roots and Resilience: Many True Floridians have roots planted generations deep, with family histories stretching back decades or even centuries. This fosters a sense of belonging and a responsibility to protect the unique environment and culture.

Weathering the storms: From hurricanes to sinkholes, Floridians have seen it all. This shared experience breeds resilience, adaptability, and a healthy dose of humor in the face of the unexpected.

Tropical quirks: Whether its spotting alligators in the pool or learning the delicate dance of navigating around iguanas, True Floridians find humor and wonder in the daily eccentricities.

Casual cool: Forget about stifling formality. Flip-flops, shorts, and a friendly smile are the official dress code.

four kids holding hands walking on beach

Beach bums and nature lovers: Sun-kissed beaches, vibrant coral reefs, and lush natural parks are playgrounds for True Floridians. They kayak through mangroves, fish in glistening waterways, and hike amidst ancient cypress trees.

Conservation champions: While enjoying the bounty of nature, True Floridians understand the importance of protecting it. They advocate for sustainable practices, participate in clean-up efforts, and cherish the delicate ecosystems that define Florida.

Open hearts and helping hands: From organizing hurricane relief drives to sharing fresh mangoes with neighbors, True Floridians look out for each other. There's a strong sense of community, a willingness to lend a hand, and a shared pride for our unique home.

woman and girl sitting on beach with arms raised with open heart hands

Being a "True Floridian" isn't about ticking off a checklist of experiences. It's a mindset, a connection to the land and its people. It's a constant learning process, a love-hate relationship with the unpredictable weather, and a deep-seated pride in this sometimes wacky, always wonderful state.